Times of change: New Players, Same Game
At 4:15 pm the Grand Hotel Kempinski in Geneva, Switzerland emits a very specific glow. Perhaps it’s the reflections from the lake and the unobstructed views of the world famous Jet D´eau; Perhaps it’s the thick cloud of Romeo & Julieta edición limitada 2016 smoke around us as we sit down for a friendly conversation in the hotel´s deck bar, but one thing we can tell for sure is that the atmosphere is magical.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMqGexkP0wUu_QwK5ly787Te1Zj21ajeWVDihU-ToPyIFgXdilTm-mS2PC-mJFLVGpXeYNhVSWljStZdHX5XwcGmjPC-jBLwavoTtXYTDjEo9gAWW8MbestUyqSHqLnJiZHXCrLakjUA/s1600-rw/GrandKempinskiGeneva_Terrace_banner_image.jpg)
While we wait for our whisky sour cocktails to arrive we jump straight into conversation.
Mr Cyril Ratel and I speak about legacy, about rules and regulations; we speak about taking destiny into your own hands.
Ratel Geneve is an independent Swiss luxury accessible maison of horlogerie established well over a decade ago in Geneva. Its master watchmakers, trained at La Chaux de Fonds, have created under Mr. Ratel´s visionary leadership, the timekeeping machine and status symbol of the new generation.
Some call it “new money” others, like myself; call it young and independent success. However you want to classify it, one thing is beyond question: Ratel Geneve has created the most sought after timepiece for entrepreneurs under 35 and they know it.
“We´ve had tremendous success presenting the brand around the world at some of the most diverse and prestigious sporting events. Ratel has quickly become a brand recognized and selected by trendsetters in different countries; From American music superstars like Akon and 50 Cent, to Middle Eastern diplomats, Russian multi-millionaires and European sports luminaries, Ratel represents a new way of life” – Cyril proudly expresses.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhl3ztgv9BP2_VWlefrFZW_Fyq-31345RxB3hKj_Vyn1RJN4WoImWIYt7mLG8JjLziOWPOvO1IoRGZerFIZaEqY_hxvxiIBdUJY9_JYAp0TICMxSB7RMUm6wcsNkYj5TOWRG1wWdEZ6VQ/s1600-rw/DSC08915.jpg)
The watches themselves command respect. The bold and fearless design of Ratel´s VI Degrees collection reminds us of the best materials and technical supremacy associated with the Swiss Made label.
Being a cigar maestro himself, Mr. Ratel recommends enjoying a premium cigar, a craft cocktail and reminding yourself that time is just another tool at your disposal.
Discover more and shop online at www.ratelgeneve.com
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMqGexkP0wUu_QwK5ly787Te1Zj21ajeWVDihU-ToPyIFgXdilTm-mS2PC-mJFLVGpXeYNhVSWljStZdHX5XwcGmjPC-jBLwavoTtXYTDjEo9gAWW8MbestUyqSHqLnJiZHXCrLakjUA/s1600-rw/GrandKempinskiGeneva_Terrace_banner_image.jpg)
While we wait for our whisky sour cocktails to arrive we jump straight into conversation.
Mr Cyril Ratel and I speak about legacy, about rules and regulations; we speak about taking destiny into your own hands.
Ratel Geneve is an independent Swiss luxury accessible maison of horlogerie established well over a decade ago in Geneva. Its master watchmakers, trained at La Chaux de Fonds, have created under Mr. Ratel´s visionary leadership, the timekeeping machine and status symbol of the new generation.
Some call it “new money” others, like myself; call it young and independent success. However you want to classify it, one thing is beyond question: Ratel Geneve has created the most sought after timepiece for entrepreneurs under 35 and they know it.
“We´ve had tremendous success presenting the brand around the world at some of the most diverse and prestigious sporting events. Ratel has quickly become a brand recognized and selected by trendsetters in different countries; From American music superstars like Akon and 50 Cent, to Middle Eastern diplomats, Russian multi-millionaires and European sports luminaries, Ratel represents a new way of life” – Cyril proudly expresses.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhl3ztgv9BP2_VWlefrFZW_Fyq-31345RxB3hKj_Vyn1RJN4WoImWIYt7mLG8JjLziOWPOvO1IoRGZerFIZaEqY_hxvxiIBdUJY9_JYAp0TICMxSB7RMUm6wcsNkYj5TOWRG1wWdEZ6VQ/s1600-rw/DSC08915.jpg)
The watches themselves command respect. The bold and fearless design of Ratel´s VI Degrees collection reminds us of the best materials and technical supremacy associated with the Swiss Made label.
Being a cigar maestro himself, Mr. Ratel recommends enjoying a premium cigar, a craft cocktail and reminding yourself that time is just another tool at your disposal.
Discover more and shop online at www.ratelgeneve.com