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Disney+ Prepares for Its Most Ambitious Transformation Since 2019

Disney+ subscribers may soon be able to create their own short-form stories using generative AI tools, marking a major shift in how audiences interact with the company’s streaming platform. The update comes as Disney CEO Bob Iger outlined sweeping changes during the company’s fourth-quarter and full-year 2025 earnings call.

Iger described the forthcoming enhancements as the “biggest and most significant changes” to Disney+ since the service’s launch in 2019 — a move aimed at evolving Disney+ into a far more interactive entertainment ecosystem.

AI-Driven User-Generated Content Coming to Disney+

Among the most notable additions is the introduction of AI-powered short-form user-generated content (UGC). The tools will allow fans to craft their own mini-stories, scenes or character moments using Disney IP. While Disney has not provided a release window, the feature represents a major step toward merging storytelling, technology and audience participation.

For viewers who don’t want to wait until 2027 for Frozen 3, the platform could eventually enable personalized, AI-generated adventures featuring favorite characters — all within the Disney+ environment.

Game-Like Features Through Epic Games Partnership

Iger also noted that Disney+ will incorporate new game-like elements, supported in part by its partnership with Epic Games. Though the collaboration primarily focuses on bringing Disney franchises into Epic’s universe, Disney+ subscribers will benefit through interactive components designed to expand platform engagement.

These updates reflect Disney’s strategy to fuse streaming, gaming and AI into a more dynamic digital experience — a direction aligned with broader industry shifts toward technology-enhanced fan participation.

A Platform Reinvented for the Next Generation

Disney’s investment in interactive storytelling signals a broader evolution for traditional streaming services. By integrating generative AI and game-influenced engagement, Disney+ is positioning itself to meet rising demand for personalized and participatory content.

If successful, the upgrade could set a new standard for how entertainment platforms blend narrative, fandom and emerging technologies — all while keeping Disney’s iconic characters at the center of the experience.